Friday 19 June 2015

7 Indian Brands for LGBT

In 2009, Delhi’s High Court struck down Section 377 of the Indian constitution, an anti-sodomy law from when India was under British Rule. But the freedom was short lived when on 11th December, 2013, the Supreme Court of India reinstated it and thus re-criminalized same sex relationships in India. The LGBT community and their supporters (obviously) were offended and took to the streets or to the social media to express their outrage. It is overwhelming when famous brands take matters into their own hands and fearlessly express their disagreement of such clear disrespect for human rights.

  1. Amul is one of the biggest and oldest food brands in India and their mascot, the Amul girl has been commenting on topical Indian issues and capturing the spirit of India charmingly.
  2. Tanishq, a leading jewelry brand in India, won our hearts with their groundbreaking advertising. This one is in support of the LGBT community.
  3. Fastrack, a popular youth fashion brand in India is known for it's risky and unconventional campaign, "move on". This poster says it all:
    Fastrack also released a commercial featuring two girls emerging from a closet which was an "extremely rare instance of showing lesbians in mainstream Indian media", probably one of the firsts. But personally, I'm not a big fan of the idea to move on so easily. Anyway:
  4. Allen Solly, a two-decade old men's fashion brand headed by one of India's biggest industrial houses, also came out in support of the LGBT community:

  5. Hidesign, a homegrown luxury goods brand shared this post in support of repealing section 377 of the Indian Penal Code:

  6. Hindustan Times, one of India's oldest English daily newspaper, came out with this wonderful commercial to inspire an open-minded individual:


  7. Anouk, an ethnic wear brand, retailed on fashion portal Myntra, has released a series of commercials upholding the idea "Bold is Beautiful". Although a bit too long to be classified as an ad, this one features a lesbian couple expecting a visit from their parents and I have to admit, it made me cry a little.

It is shameful that the world's largest democracy considers love a crime! In a country where marital rape is still rampant, consensual sex between adults of the same gender is frowned upon and in fact considered a sickness. When brands and powerful individuals come forward to disagree with such baseless laws, it encourages the common people to think out of their boxes. If you agree with me, hit a like or just +1 it on Google. If you don't, even better, I love a good debate: so please leave a comment.

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